The “Raise It Up” Movement is a formal conversation with the industry formed by the Women’s Poker Association. It is our global challenge to support a zero tolerance of abuse policy in the industry.
In order to sustain and expand the player base, the culture and environment in poker rooms needs to elevate. Together, poker players, industry partners and poker rooms become the driving force for growth in poker.
To Elevate the Game of Poker!
Implement a global movement to raise the RESPECT and FUN in poker. We endorse a zero tolerance of abuse and harassment policy embraced by the poker world. When we RAISE the culture of inclusion and diversity, we ELEVATE the game and promote GROWTH in poker.
The largest growth potential in poker is women.
Women’s Poker Association was created to increase awareness and identify areas of improvement necessary to bring more women into the game. In support of these efforts, WPA developed a 3-Part program for the industry – Awareness, Certification and Education.
TOP THREE MAJOR ISSUES
- UNWELCOMING ENVIRONMENT
➤ Safety concerns
➤ Feeling of non-inclusion
➤ Hostile and not fun
➤ Intimidation and harassment
➤ Inconsistent poker room policies
- GAME FORMAT AND ACCESSIBILITY
➤ Schedule availability conflicts with family commitment
➤ Long playing hours in tournaments
➤ Financial affordability
- SOCIETAL ATTITUDE
➤ Double standards
➤ Social stigma and perception
➤ Lack of awareness and education required
What We Know
- 25% of online players and poker content viewers are women
- Only 4% of live poker players are women
WE HAVE TO MAKE LIVE POKER MORE INVITING FOR WOMEN
A recent WPT Women’s Poker Summit was conducted to identify barriers preventing women from playing in live environments.
“The number one reason women don’t play live is fear of potential harassment and abuse in live play.“
PART ONE – AWARENESS
How do we improve poker and create a place where women feel welcome to play?
RAISE THE RESPECT – Create awareness around your in-house policies on zero tolerance of abuse. Commit to #RaiseItUp! and be part of this important movement.
➤ Initiate open discussion to improve playing conditions
➤ Have your team wear the #RaiseItUp pins or patches
➤ Identify a team member who can share the provided #RaiseItUp information
➤ Clearly display the #RaiseItUp commitment on posters or flyers
➤ Display the #RaiseItUp icon on all your business collateral (flyers, website, newsletters, email marketing, social media, pamphlets, and press releases)
PART TWO – CERTIFICATION
RAISE THE FUN – WPA will certify your property as a “#RaiseItUp Poker Room” when you commit to be part of the #RaiseItUp movement and fulfill the necessary requirements. This awareness movement is a wonderful way to publicly show your commitment to women in poker.
➤ Clearly display your rules near the entrance of your poker room – include “zero tolerance” of abuse or harassment
➤ Conduct annual cultural awareness & sensitivity staff training
➤ Display your provided WPA Certification in your room
➤ Include your WPA Certification on your social media and ad campaigns. (Websites, Facebook, Advertising, etc)
➤ “Like”, “Retweet” and support social media efforts by sharing posts
➤ Support #RaiseItUp awareness events
Identify local women who are passionate about poker and are positive role models to be potential volunteer “WPA Advocates” to help “Educate, Elevate & Empower” women. We will enroll, train and support these advocates to expand player participation in #RaiseItUp and increase more women in your room.
PART THREE – EDUCATION
RAISE THE GROWTH – Create and support in-house programs around women.
➤ Host women’s tournaments or satellites for larger buy in tournaments
➤ Implement new player training classes/boot camps
➤ Create incentives to encourage participation from women
Imagine the impact the poker industry can make when the #RaiseItUP awareness movement is run on all televised events, live poker tour events, specialty events, and in every day poker & business operations around the world. The message to women would be, “We welcome you to poker”.
THE WPA COMMITMENT TO YOU
Women’s Poker Association supports the #RaiseItUp program and our partners who commit to participate.
WPA will supply you with the following items:
- Access to digital campaign collateral for in house & social media use (logos, signage, flyers, rack cards, etc)
- #RaiseItUp Starter Kit
- WPA #RaiseItUp certificate
- #RaiseItUp lapel pins for your floor and management staff (additional pins may be ordered)
- 25 #RaiseItUp patches (additional patches may be ordered)
- 100 #RaiseItUp business card handouts
- A listing in our “WPA Certified Business Directory” which includes name, address, phone, website link, three photos of your business and any promotional verbiage you would like to include
REGISTER TO PARTICIPATE TODAY!